43
Moonag
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$43.50avg listing price — sweet spot $15–$100
Review moat
Good638avg incumbent reviews — the moat a new listing must climb
Growth
Good+35.6%90-day search growth — must beat 0% to launch
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay$7.80–$189.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$2K$2K/yr · 7K searches
Signals Low Review Barrier