45
Monster Truck Birthday Shirt
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Competition
Great32%top-5 click share — an open shelf
Review moat
Great414.57avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.61avg listing price — sweet spot $15–$100
Price range
Great$9.19–$38.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$20K$20K/yr · 90K searches