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Monkey Costume
Skip itHigh returns (10.1%) — this niche doesn't clear our bar today.
Avg price
Incredible$28.58avg listing price — sweet spot $15–$100
Price range
Great$9.23–$70.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Review moat
Good940.31avg incumbent reviews — the moat a new listing must climb
Market size
Okay$269K$269K/yr · 1.2M searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad10.1%return rate — above 5% kills the launch gate
Signals High Returns