43
Mommy Bag
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Avg price
Incredible$33.09avg listing price — sweet spot $15–$100
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Review moat
Good1,288.11avg incumbent reviews — the moat a new listing must climb
Price range
Good$13.82–$171.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.5%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Market size
Bad$49K$49K/yr · 332K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand