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Mitsuri Wig
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$28.55avg listing price — sweet spot $15–$100
Price range
Great$9.91–$42.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good594.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Returns
Bad8.2%return rate — above 5% kills the launch gate
Market size
Bad$26K$26K/yr · 62K searches