52
Mira Wig
Worth a lookShows a sweet-spot price point ($23.28 avg), but high returns (10.2%) keeps it on the watch list.
Avg price
Incredible$23.28avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great56%top-5 brand share — no brand owns this niche
Price range
Great$10.55–$30.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good612.04avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$207K$207K/yr · 221K searches
Growth
Bad-22.4%90-day search growth — must beat 0% to launch
Returns
Bad10.2%return rate — above 5% kills the launch gate