45
Mira Wig Kids
Skip itSoft demand (-43.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.69avg listing price — sweet spot $15–$100
Price range
Great$14.72–$30.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good561.06avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Okay$168K$168K/yr · 114K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-43.2%90-day search growth — must beat 0% to launch
Returns
Bad11.2%return rate — above 5% kills the launch gate
Signals High Returns