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Mira Sword
Skip itSoft demand (-33.1% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible2.9★avg incumbent rating — lower means beatable quality
Review moat
Incredible28.13avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$39.29avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good$7.46–$175.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad$99K$99K/yr · 160K searches
Returns
Bad5.1%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.1%90-day search growth — must beat 0% to launch