40
Mint Green Tie
Skip itHigh returns (10.2%) — this niche doesn't clear our bar today.
Growth
Great+78.3%90-day search growth — must beat 0% to launch
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.63avg listing price — sweet spot $15–$100
Review moat
Okay3,444.08avg incumbent reviews — the moat a new listing must climb
Price range
Bad$6.61–$17.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$28K$28K/yr · 53K searches
Returns
Bad10.2%return rate — above 5% kills the launch gate
Signals High Returns