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Mini Skirt Y2k
Worth a lookShows a fragmented shelf (top 5 take 10% of clicks), but high returns (17.9%) keeps it on the watch list.
Competition
Incredible10%top-5 click share — an open shelf
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Avg price
Great$21.49avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$7.41–$39.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good541.97avg incumbent reviews — the moat a new listing must climb
Market size
Okay$101K$101K/yr · 1.1M searches
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad17.9%return rate — above 5% kills the launch gate