40
Mime Costume
Skip itHigh returns (10.0%) — this niche doesn't clear our bar today.
Review moat
Great223.32avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.00avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great$8.27–$37.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$58K$58K/yr · 226K searches
Returns
Bad10.0%return rate — above 5% kills the launch gate