44
Milkman Costume
Skip itHigh returns (12.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$24.84avg listing price — sweet spot $15–$100
Price range
Great$8.68–$41.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good657.82avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Market size
Bad$49K$49K/yr · 74K searches
Returns
Bad12.3%return rate — above 5% kills the launch gate