39
Military
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Avg price
Incredible$23.28avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Great$8.33–$40.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad14,825.2avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.3%90-day search growth — must beat 0% to launch
Market size
Bad$34K$34K/yr · 1.2M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale