25
Mike Ditka Costume
Skip itSoft demand (-72.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.36avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good656.83avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.27–$24.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad7.1%return rate — above 5% kills the launch gate
Market size
Bad$19K$19K/yr · 23K searches
Growth
Bad-72.7%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Returns