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Michael Myers Knife
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Review moat
Great225.89avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.57–$29.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.75avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Returns
Okay4.7%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$13K$13K/yr · 53K searches