41
Miata
Skip itA concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$20.68avg listing price — sweet spot $15–$100
Review moat
Great342.5avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.57–$31.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+16.5%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad$63K$63K/yr · 353K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Competition
Bad88%top-5 click share — a locked-up shelf
Signals Low Review Barrier