53
Metallic Top
Worth a lookShows a fragmented shelf (top 5 take 14% of clicks), but high returns (16.2%) keeps it on the watch list.
Competition
Incredible14%top-5 click share — an open shelf
Brand share
Great44%top-5 brand share — no brand owns this niche
Avg price
Great$21.38avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$5.86–$44.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good503.45avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Market size
Okay$102K$102K/yr · 995K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad16.2%return rate — above 5% kills the launch gate
Signals High Returns