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Meta Skyler Gen 2
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+53.4%90-day search growth — must beat 0% to launch
Review moat
Good718.21avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$297.58avg listing price — sweet spot $15–$100
Price range
Bad$9.51–$445.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$60K$60K/yr · 30K searches
Returns
Bad7.7%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand