53
Mesh Top
Worth a lookShows a fragmented shelf (top 5 take 10% of clicks), but weak search conversion (0.5%) keeps it on the watch list.
Competition
Incredible10%top-5 click share — an open shelf
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Great$16.57avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.98–$37.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$430K$430K/yr · 5.5M searches
Review moat
Bad4,763.03avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Returns
Bad9.9%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale