18
Merry Christmas Ya Filthy Animal Shirt
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great352avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.80avg listing price — sweet spot $15–$100
Price range
Good$13.12–$17.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.3%return rate — above 5% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$18K$18K/yr · 68K searches
Growth
Bad-39.5%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Returns