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Merino Wool Leggings Women
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible$27.99avg listing price — sweet spot $15–$100
Price range
Incredible$16.44–$44.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$646K$646K/yr · 2.7M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+16.3%90-day search growth — must beat 0% to launch
Review moat
Okay3,666.19avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Returns
Bad14.9%return rate — above 5% kills the launch gate
Signals High Returns