36
Maui Jim Sunglass Case
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Growth
Good+57.5%90-day search growth — must beat 0% to launch
Avg price
Good$12.51avg listing price — sweet spot $15–$100
Price range
Good$6.63–$23.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Review moat
Okay2,183.8avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Brand share
Bad90%top-5 brand share — brand-locked demand
Market size
Bad$11K$11K/yr · 33K searches