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Matilda Costume
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$24.37avg listing price — sweet spot $15–$100
Price range
Great$5.22–$48.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay2,234.42avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad10.3%return rate — above 5% kills the launch gate
Growth
Bad-40.7%90-day search growth — must beat 0% to launch
Market size
Bad$9K$9K/yr · 58K searches
Signals High Returns