45
Maternity Sweater Dress
Skip itHigh returns (24.5%) — this niche doesn't clear our bar today.
Competition
Incredible12%top-5 click share — an open shelf
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Incredible$43.37avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$9.57–$124.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good895.84avg incumbent reviews — the moat a new listing must climb
Market size
Bad$31K$31K/yr · 596K searches
Growth
Bad-45.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad24.5%return rate — above 5% kills the launch gate