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Maternity Leggings with Pockets
Skip itSoft demand (-52.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$22.16avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Price range
Great$7.24–$41.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,752.64avg incumbent reviews — the moat a new listing must climb
Market size
Okay$119K$119K/yr · 243K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Returns
Bad8.7%return rate — above 5% kills the launch gate
Growth
Bad-52.5%90-day search growth — must beat 0% to launch
Signals High Returns