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Maternity Band for Pants
Skip itA small market ($52K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$17.77avg listing price — sweet spot $15–$100
Price range
Good$8.64–$28.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,578avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Returns
Bad6.4%return rate — above 5% kills the launch gate
Growth
Bad-21.6%90-day search growth — must beat 0% to launch
Market size
Bad$52K$52K/yr · 115K searches
Signals High Returns