50
Mastectomy Bra
Worth a lookShows a sweet-spot price point ($24.21 avg), but high returns (12.0%) keeps it on the watch list.
Avg price
Incredible$24.21avg listing price — sweet spot $15–$100
Price range
Great$9.72–$66.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great29%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good$334K$334K/yr · 1.5M searches
Growth
Okay+10.8%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Bad6,726.18avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Returns
Bad12.0%return rate — above 5% kills the launch gate
Signals High Returns