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Mary Costume for Girls
Skip itSoft demand (-74.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.95avg listing price — sweet spot $15–$100
Price range
Incredible$17.03–$39.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great448.8avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$22K$22K/yr · 74K searches
Growth
Bad-74.7%90-day search growth — must beat 0% to launch
Returns
Bad13.5%return rate — above 5% kills the launch gate