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Maroon Tutu
Skip itHigh returns (9.8%) — this niche doesn't clear our bar today.
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good829.94avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$7.50–$28.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+42.0%90-day search growth — must beat 0% to launch
Avg price
Good$12.63avg listing price — sweet spot $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$34K$34K/yr · 94K searches
Returns
Bad9.8%return rate — above 5% kills the launch gate
Signals High Returns