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50

Mario Costume Women

Worth a look

Shows a sweet-spot price point ($33.80 avg), but a small market ($31K/yr) keeps it on the watch list.

Market size 8Growth 28Conversion 10Competition 79Returns 12Price range 90Avg price 95Brand share 87Review moat 86Quality gap 82

Avg price

Incredible$33.80

avg listing price — sweet spot $15–$100

Price range

Great$9.71–$89.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great48%

top-5 brand share — no brand owns this niche

Review moat

Great274.55

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great36%

top-5 click share — an open shelf

Growth

Okay+2.3%

90-day search growth — must beat 0% to launch

Returns

Bad8.6%

return rate — above 5% kills the launch gate

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$31K

$31K/yr · 112K searches

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