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Marilyn Monroe Wig
Skip itHigh returns (17.6%) — this niche doesn't clear our bar today.
Avg price
Great$22.51avg listing price — sweet spot $15–$100
Price range
Great$14.68–$53.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great355.33avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Market size
Bad$37K$37K/yr · 53K searches
Returns
Bad17.6%return rate — above 5% kills the launch gate