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Marilyn Monroe Costume
Skip itHigh returns (14.6%) — this niche doesn't clear our bar today.
Avg price
Incredible$43.94avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+17.0%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,931.81avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.66–$281.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$28K$28K/yr · 187K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad14.6%return rate — above 5% kills the launch gate
Signals High Returns