50
Marie Antoinette Wigs
Worth a lookShows a sweet-spot price point ($25.02 avg), but high returns (12.3%) keeps it on the watch list.
Avg price
Incredible$25.02avg listing price — sweet spot $15–$100
Brand share
Great46%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$6.90–$55.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Review moat
Great479.78avg incumbent reviews — the moat a new listing must climb
Market size
Okay$112K$112K/yr · 225K searches
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-38.5%90-day search growth — must beat 0% to launch
Returns
Bad12.3%return rate — above 5% kills the launch gate