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Mardi Gras Socks
Skip itSoft demand (-95.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Great42%top-5 brand share — no brand owns this niche
Review moat
Great349.78avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.61avg listing price — sweet spot $15–$100
Price range
Okay$3.70–$21.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad6.2%return rate — above 5% kills the launch gate
Market size
Bad$45K$45K/yr · 74K searches
Growth
Bad-95.2%90-day search growth — must beat 0% to launch