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Mardi Gras Skirt
Skip itSoft demand (-91.6% this quarter) — this niche doesn't clear our bar today.
Brand share
Great52%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Great40%top-5 click share — an open shelf
Review moat
Good709.81avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.56avg listing price — sweet spot $15–$100
Price range
Good$4.90–$25.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$33K$33K/yr · 91K searches
Returns
Bad10.2%return rate — above 5% kills the launch gate
Growth
Bad-91.6%90-day search growth — must beat 0% to launch