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Mardi Gras Shirts for Kids
Skip itSoft demand (-94.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great234.8avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Avg price
Good$13.72avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good$9.21–$21.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.4%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$4K$4K/yr · 126K searches
Growth
Bad-94.3%90-day search growth — must beat 0% to launch