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Mardi Gras Shirt for Men
Skip itSoft demand (-94.8% this quarter) — this niche doesn't clear our bar today.
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$18.13avg listing price — sweet spot $15–$100
Price range
Great$9.80–$42.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great422.85avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$100K$100K/yr · 381K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Returns
Bad9.2%return rate — above 5% kills the launch gate
Growth
Bad-94.8%90-day search growth — must beat 0% to launch
Signals High Returns