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Mardi Gras Pants
Skip itSoft demand (-96.5% this quarter) — this niche doesn't clear our bar today.
Brand share
Great44%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$20.06avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Price range
Great$6.92–$42.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,055.65avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$18K$18K/yr · 161K searches
Growth
Bad-96.5%90-day search growth — must beat 0% to launch
Returns
Bad13.8%return rate — above 5% kills the launch gate