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Mardi Gras Glasses
Skip itSoft demand (-95.6% this quarter) — this niche doesn't clear our bar today.
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,148.63avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.75avg listing price — sweet spot $15–$100
Price range
Okay$6.45–$21.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad8.5%return rate — above 5% kills the launch gate
Market size
Bad$35K$35K/yr · 51K searches
Growth
Bad-95.6%90-day search growth — must beat 0% to launch