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Mardi Gras Earrings
Skip itSoft demand (-93.5% this quarter) — this niche doesn't clear our bar today.
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good624.4avg incumbent reviews — the moat a new listing must climb
Price range
Good$3.58–$33.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$260K$260K/yr · 579K searches
Avg price
Okay$11.29avg listing price — sweet spot $15–$100
Returns
Bad7.9%return rate — above 5% kills the launch gate
Growth
Bad-93.5%90-day search growth — must beat 0% to launch
Signals High Returns