37
Mardi Gras Bracelets
Skip itSoft demand (-91.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good809.56avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.57avg listing price — sweet spot $15–$100
Price range
Okay$5.41–$23.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$26K$26K/yr · 41K searches
Growth
Bad-91.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand