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Mardi Gras Boa
Skip itSoft demand (-91.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Review moat
Good607.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.53avg listing price — sweet spot $15–$100
Price range
Good$6.79–$23.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Returns
Bad7.0%return rate — above 5% kills the launch gate
Market size
Bad$45K$45K/yr · 48K searches
Growth
Bad-91.6%90-day search growth — must beat 0% to launch