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Marching Band
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+111.1%90-day search growth — must beat 0% to launch
Review moat
Good814.75avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Avg price
Good$12.88avg listing price — sweet spot $15–$100
Price range
Okay$6.55–$19.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$14K$14K/yr · 158K searches