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Mailman Gifts
Skip itA small market ($41K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great481avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.14avg listing price — sweet spot $15–$100
Price range
Good$6.45–$30.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-21.9%90-day search growth — must beat 0% to launch
Market size
Bad$41K$41K/yr · 97K searches
Signals Low Review Barrier