48
Mad Scientist Wig
Skip itA small market ($70K/yr) — this niche doesn't clear our bar today.
Review moat
Great317.38avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.69avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$8.17–$29.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Returns
Bad6.3%return rate — above 5% kills the launch gate
Growth
Bad-13.9%90-day search growth — must beat 0% to launch
Market size
Bad$70K$70K/yr · 49K searches