42
Mad Hatter Wig
Skip itHigh returns (12.1%) — this niche doesn't clear our bar today.
Avg price
Great$22.02avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$8.60–$35.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good643.06avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.3%90-day search growth — must beat 0% to launch
Market size
Bad$6K$6K/yr · 24K searches
Returns
Bad12.1%return rate — above 5% kills the launch gate