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50

Luvs Size 8

Worth a look

Shows searches that convert (13.2% search→purchase), but a deep review moat (22,858 avg reviews) keeps it on the watch list.

Market size 25Growth 39Conversion 96Competition 48Returns 47Price range 78Avg price 93Brand share 58Review moat 15Quality gap 42

Conversion

Incredible13.2%

search→purchase rate — share of searches ending in a sale

Avg price

Great$22.04

avg listing price — sweet spot $15–$100

Price range

Great$9.88–$34.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+11.5%

90-day search growth — must beat 0% to launch

Market size

Bad$98K

$98K/yr · 34K searches

Review moat

Bad22,858.35

avg incumbent reviews — the moat a new listing must climb

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