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Luigi Costume Kids
Skip itHigh returns (7.0%) — this niche doesn't clear our bar today.
Avg price
Incredible$26.80avg listing price — sweet spot $15–$100
Price range
Incredible$15.75–$56.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good536.52avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+17.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$201K$201K/yr · 361K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Bad7.0%return rate — above 5% kills the launch gate