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Luggage Tag
Launch itA $3.2M/yr market growing +5.7% this quarter with returns at 1.2% — clears our launch bar.
Market size
Incredible$3.2M$3.2M/yr · 9.6M searches
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Price range
Good$3.23–$26.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Review moat
Bad4,960.22avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.99avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand