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Luggage Scale
Skip itPrices mostly outside the sweet spot ($5.71–$10.40) — this niche doesn't clear our bar today.
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Market size
Incredible$3.3M$3.3M/yr · 2.5M searches
Returns
Great1.9%return rate — above 5% kills the launch gate
Growth
Okay+13.1%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.39avg listing price — sweet spot $15–$100
Review moat
Bad15,463.4avg incumbent reviews — the moat a new listing must climb
Competition
Bad83%top-5 click share — a locked-up shelf
Price range
Bad$5.71–$10.40cheapest to priciest tracked listing — scored on the share inside $15–$100